Assignment Week Two Term Paper Example | Topics and Well Written Essays - 500 words

Assignment Week Two - Term Paper Example arch is being carried out in different parts of the world, thus no one can claim that he is not a learner or he knows everything on any specific topic. Yes, one who evolved any principle theory on any subject and the theory is recognized scientifically worldwide, he can only claim to be the owner of that particular idea until and unless his idea / theory is challenged , changed, rejected or improved. If this is done that once again that individuals becomes a learner on the topic. The next idea that I liked a lot is the idea of five disciplines discussed in the â€Å"Training Guide† because I had been involved in training people and had been imparting training on various topics frequently. Since, personal mastery involves a huge exposure on the topic therefore, it helps out the trainer to share his knowledge and experience, and also enables him to reply each and every question satisfactorily quoting examples from what he practically dealt with. While involving participants in two way talks, we ultimately share a lot of knowledge and personal experience of each other and thereby understand counter productivity. The shared vision certainly brings a lot of new ideas for every one especially for the leader and enables him to satisfy his topic of lecture more satisfactorily. I similarly do agree with the third discipline ‘Mental Model’. During all trainings, I myself frequently adapted this discipline and obtained a lot of new ideas to make the topic of lecture more satisfying and more useful. Every participant, who had some experience on the topic and could share his own mental model, was also making contribution that added to the knowledge base. This is important discipline and I always used it extensively. Team learning and system thinking are also deeply experienced in all training sessions. I always have taken opportunity of team learning by making two separate teams of equal participants and thereafter presenting ideas of each team to summaries the topic

Qualitative and Quantative Research Method Essay Example for Free

Qualitative and Quantative Research Method Essay Globalisation in business is a historical process, the term â€Å"Globalisation† begun to use more commonly in 1980s, which happened due to of innovations and the research which has been done from a long time on improving the communication and technology. Just because of the fastest communication today more or less every business is dealing their customers using technology and having the communication with them using modern devices. Here in my assignment i will discuss about the globalization and what are the reason for the growth of globalization?. I will also discuss about the process of globalization and its effect in the market.In my case study i will take the Siemens AG company. Siemens AG is a global electrical and electronics business with a turnover of  £53 billion. The business employs over 450,000 people. Siemens is multi-national. It operates across 190 separate nation states. Executives in Germany and across the world must make decisions in the best interests of Siemens shareholders. Most multinationals have many capabilities. They must make decisions about where their separate activities should be. For Siemens it is not efficient to design and manufacture all products in all countries. It is more efficient to concentrate manufacturing to keep economies of scale through specialization. Products can be shipped anywhere within the group. Globalisation: According to modelski et al,(2007) â€Å"globalization† as (the process of) â€Å"emergence of institution of planetary scope† As readied by Isard (2005) in globalization and international financial system. Imagine the world twenty years ago when there were no personal computers, no laptops, no mobile phones the communication was very slow and because of not having the internet facility there was a limited communication not for the people within the country but internationally as well, as we do emails today which takes only few seconds to reach the recipient there was no concept like that and the messages sending and receiving was dependent on days and weeks, this all is changed now just because of globalisation. According to J.Ali (2000) â€Å"Firms across the world have recognized that globalization is a reality that creates unlimited opportunities while intensifying competitors and threats† Globalisation is the integration between the markets, nations, states and technologies it is the way which enables the individuals, corporations, organisations, nations and states to reach the world easier, cheaper, faster and safer than ever before, it affects everyone like the internet has enabled everyone to connect to each other at any time and to learn the aspects of any culture in the world, now the trade is much easier and is diversified, the ideas are being shared among all people of earth the cultures are being refined the globalisation is conquering markets and capturing hearts. There are a lots of organisations which are selling their products throughout the whole world the picture of international trade has been totally changed. Reasons for the growth of globalisation: As the communication barriers have been removed the need of international trade exposed, the company’s thought to expand their businesses for these reasons the globalisation has got the rapid growth. Growth of regional economic or trading blocs such as EU, NAFTA (north American free trade agreement) APEC(Asia pacific economic cooperation forum) has contributed in making the globalisation happen and to promote the trade between the counties the allowance of free trade between the members of the blocs countries, this helps the countries to grow together and that is the way of making the economy of different countries better and stronger. By this the countries are included in the same blocs or the member countries help each other country people to maintain their economic stability as well. The development of transport links and networks capable of moving goods, quickly and relatively cheap is also one of the main reasons behind the growth of globalisation, the shipping transportation has improved very much and the product are being shifted to one another countries in bulky amount. The advancement in technology and communication made the possibility of transferring the financial capitals due to which people were attracted to do businesses in other countries as well, the production cost is not same for any product all over the world so many businesses wanted to install their production plants in those countries which are more cheaper which tends the global market again to rise. Other then these every business wants their customers to be satisfied by their product for that purpose the feedback is necessary the feedback is being received by the companies by having the online feedback forms where the suggestions and recommendations are been given by the consumers for the product. The companies are providing the assistance services to their customers by giving them an option to call the assistance team at any time the services are provided through internet or phones, live chat, live calls and live video conferencing. Process of Globalisation and Effects To explain the effects of globalisation and the process we are adding a case study of a multinational company that how the company is handling the issues regarding the customers worldwide. A Siemens case study: Meeting global and local needs A Siemens case study: Meeting global and local needs by times100 As readed by Gills,bThompson (2006) globalization and global history: Multinational companies are the agents of globalisation the access of product from all over the world is a very good gift given by the internet to the companies who wants to have more potential customers. Globalisation has linked the first world countries to the third ones most of the manufacturing setups are in third world countries and this made a very beneficial impact on both as the first world countries are enjoying the cost minimisation by having cheap labour and low production costs and the third world countries are having the employments and jobs by having the plants in their countries on the other side mostly the service sector is being served by the first world countries. As explained by collier, dollar and lank in globalization and environment (2002): Keeping in view that what the customers actually need is the main aim of Siemens for this there is expertise working with Siemens form 150 years which makes the company to stand where it is today. The company has channels in about one hundred and ninety countries and the diversification of different cultures and different languages with different people is being keenly handled by the managers of organisation. As readed on Turchin,p (2003) why states rise and falls: However due to of easy trading throughout the world the outsourcing is happening that puts the positive impact on Siemens as they are producing electronic products so most businesses are using Siemens product because of the reliability and the company is also producing the power distribution and transmission equipments which are very popular with them the power generators are also being produced. The trade barriers has been removed by the governments and people are able to move from one to another country and can easily take their money with them to open business in other countries, Siemens has expanded their business in many countries and are running their businesses in 190 countries which is because of the innovative approach of organisation. Huge amount is spending upon the research and development sector to improve the company’s abilities to serve as good as they can. Technology is improving day by day new inventions are coming up, Siemens is also contributing in the technological sector as well by producing product related to latest technology. In the field of automation and control Siemens is one of the finest service providers for the industrial solution and services as the world has been globalised and innovation is very important for the survival of any company, Siemens has got a very huge success because of the innovative approach the company has adopted the trend of innovation and inventing more than thirty new inventions a day, the company is assumed second strongest power technologies worldwide. Conclusion: Well globalisation has given lots of benefits for mankind people are having much ease to get knowledge and having more opportunities, have the access to explore the whole world but there are few problems which globalisation has created but these can also be removed by using the globalisation itself. Any how the world has become a global village now the trade, communication and transportation is getting easier as the new innovations are being made by the information technology. Information technology played a very important and vital role in making the world as it is today, there are companies which products are so popular that everyone is known to them like the name which is most prominent in making the products related to electronics is â€Å"Sony†. This is company which sell their product to the whole world. The market for a product is now very vast because of globalisation, the products are being delivered to the consumers no matter where they are, marketing is done to the whole world and it is just possible because of the fastest communication and the credit is again going to technology. References: Modelski,Devezas and Thompson. (2007) globalization as evolutionary process modeling global change, Rutledge, USA and Canada ISARD(2005) globalization and international financial system: what’s wrong and what can be done, Cambridge university press,USA Gills,b. and w.r Thompson(eds.)(2006) globalization and global history.london:routledge. J.Ali globalization of business: practice and theory, International business press, NY Collier, dollar and lank.(2002) globalization, growth and poverty, oxford university press, Washington 2002. Turchin,p.(2003) historical dynamics: why states rise and falls,Princeton,NJ:Princeton university press. http://businesscasestudies.co.uk/siemens/meeting-global-and-local-needs/globalisation

Essay --

On July 1919, Chicago Illinois swept a wave of destruction that left 23 african americans and 15 whites dead, 537 injured, and over million dollars of property damage. This was one of the most devastating of all the 25 race riots that occurred in the country during the â€Å"Red Summers† of 1919. Under the pressure of the Great Migration and living condition worsen, tensions grew in size.. Adding to the racial antipathy that led to the riots were historic conflicts over labor. For decades white workers in Chicago's stockyards had excluded the black workers, denying them their membership, blacks had often allowed themselves to be used as replacement labor. Despite some positive movement toward integration of labor unions, by the summer of 1919, it all exploded on July 27, where an african boy was killed after he crossed an unofficial segregation line and was stoned to death. The result would be widespread violence in the streets, turning neighbor against neighbor, white again st black, worker against coworker Throughout Chicago this â€Å"segregation† is quite real. It’s reach a point where th...

My Favourite Book Essay

Some read books to idle away their time. Some read books to widen their knowledge, while many others read books to enjoy its content. I belong to this category. I enjoy reading good books particularly novels, short stories, plays, etc. The world famous literary works of great authors such as, Charles Dickens, Tolstoy, Dominique Lappiere, Rabindranath Tagore, R. K. Narayan, Arundhathi Roy, Salman Rushdie, etc. have always charmed and thrilled me, giving waves of delight, leisure, relaxation and mental refreshment. My favourite book is ‘City of Joy’ written by Dominique Lappiere. The book is a touching description of the lives of the slum-dwellers of Kolkata. The street-urchins, cycle-rickshaw pullers, city-vendors, coolies, pimps, ordinary men and women are the heroes and heroines of this story. Their lives, their joys and suffering and their pitiable existence are vividly painted by the author. It is the story of the most unwanted people of the society. But the author finds joy, courage, excellence, and fine qualities amidst this miserable existence. The story has touched me so much that I have read this book several times during the last few years. The most attractive feature of the book, which impressed me most, was the author’s mention of minute details. The author does not give a picture of the slums of Kolkata from far but rather presents a realistic picture with its congested dwellings, dirty drains, narrow footpaths, people’s quarrels and fights, their feasts and festivals, etc. The beauty of narration becomes all the more thrilling when it is realistic and true. No wonder why the book has won so much international acclaim. Secondly, the superb presentation of the scenes, characters and episodes whether important or unimportant in the story, keeps the reader spellbound throughout. The language is simple and the style of narration is down to earth. The author’s skill of characterisation is too exquisite to go unnoticed. When we read the book, a whole face of numerous lives open before us. Lappiere’s art of story building is also most impressive. The gradual build-up of the story leading to a touching finale in the end has made Lappiere’s work a wonderful literary work, worth reading. It is a fact that if one starts reading this book, he or she would not be able to put away the book without completing it. The curiosity to know what happened to their lives and how they would end up finally keeps the reader excited and forces him/her to go on with the reading. Over the last few years I have read many books, particularly fictions. But none of them has impressed me or touched me in this manner and brought tears to my eyes as ‘City of Joy’. To me this book is one of the finest books in the world. Its excellent qualities have made it my favourite book.

Euroland Foods Essay

Executive Summary: Euroland foods is a stable name in the market, it has grown well in the market over the years, but now it is planning to allocate the budget for the newly planned activities which are costing it more than 300 Million Euros but the company has to invest only 120 Million Euros. Various people from the upper management have come up with their suggestions for investment, few of them are very good and are acceptable in just a blink of the eye but many of them require greater search and evaluation for their validity. It is suggestible to first evaluate the alternatives and then rank them so that best of the activities could take place within the allocated budget. Strengths & Weaknesses: In replacement and expansion of the truck fleet, the company can increase the number of goods hauled on the truck and this could reduce the transportation costs in the long run, further it could possibly have a greater market coverage but it is very costly to go for this option as Klink is not doing any experiment and going directly for 100 new trucks. The acquisition of new plant is although a good option but yet it is not very useful option as the investment in the entire plant can be risky and can put a lot of burden on the entire company’s budget, it is suggested that the company should buy a warehouse to support the growing needs of the customers for ice cream and yogurt. Another problem would be related to the labor hiring which would result in more costs. The expansion of the plant is a good idea as the market needs are completely growing and cannot be supported by any other plant, the plant capacity would increase by 20% but the drawback is that it is supporting those products that are not having the highest share i-e mineral water and fruit juices. Morin has come up with a good suggestion as the processing of dried fruit and its launch would enhance the company’s portfolio and also it would be a brand extension, it has got a fair possibility of growth as Europe is a cold region, the IRR is also expected to be higher than the required but then again it is requiring company to spend much more then it should spend. Also it can take the company out of budget as the company’s current concern should be about the stability of its current activities. Leyden has come up with a good idea of plant automation and conveyer system, this could reduce the need of the labor and the threats of lawsuit due to any injury that may take place because of the old plant. The company cannot only reduce the labor requirements but also may increase the market penetration as the units would be produced more efficiently now. The drawback is again related to the high costs and further the company may disappoint the labor which could be unethical and can bring agitation in labor against the company. The effluent water treatment at four of the plants is again good action since it is categorizing the Euroland foods as environmental friendly. This would add itself as strength to the company as now company would be working ethically in many ways. The drawback is related to the issue of investing in a non-functioning area, which would not bring any profits. Ponti has although suggested to expand the market to southwards and eastwards, but it is dependent on many conditions such as if proposal of earlier plant extension would not accepted then it is possible for the company to incur greater costs for reaching those newly recognized areas, further it is not suggested to go for them because the company has already got itself in other hassles and it should look at those points which could further strengthen it position in the current positions. Morin has come under the pressure of competitors and is thinking about the company’s well being, but yet there lies the problem with such a heavy investment, the company should always test market the product. Although it would be the product development to some good extent but at the same time it can cause the company to loose big money in something which it is not sure about. Klink has come up with a wonderful suggestion of networking, these days the markets are based on programs such as SAP which can control every activity of the company, if the efficiency would be there then the company may take more initiatives as it would think ahead. The weakness is again related to the increased responsibility which can cause disturbance and further it can result in unemployment as many of the activities would be performed with the help of networking. Humbolt has given a solution which suits his nature and he has again provided the company with something that could increase the liability of the company and further create more complexed problems for it. However, it seems to be very lucrative but it is all about the management capability of the company which is not appropriate in relation to such extension. Ranking the Proposals: According to my analysis, proposal 3 (plant extension) should be ranked first as it has a fair possibility of increasing the market share for those products that are stable from a period and are not growing (mineral water, fruit juices). Proposal 4 (snack foods) should be ranked second as it has got a fair possibility of market acceptance due to weather condition in Europe. Proposal 5 (Plan automation) should be ranked third as it can reduce the number of employees and other threats and can bring more profits in. Proposal 10 (Networking) should be ranked fourth as it can increase efficiency and so can reduce the number of positions in the company. Proposal 6 (Effluent water treatment) should be ranked fifth as it is environmental friendly and â€Å"good ethics is good business†. Proposal 1 (Truck fleet) should be ranked sixth as it is requiring a direct investment for 100 trucks where as the company should look for such changes in a slow manner. Proposal 9 (Sweetened yogurt) should be ranked seventh as it is very risky as it would take a lot of research and can distract the firm from its other stability objectives. Proposal 2 (new plant) should be ranked eighth as it would associate exceeding costs with it such as new labor, transportation and many other costs. Proposal 7 & 8 (market extension southward and eastward) should be ranked ninth and tenth as it is again distracting the company from its current objectives and its too risky as the entering market characteristics are opposite and against the company’s favor. Proposal 11 (Schnapps) should be ranked eleventh as it is completing out of the scope of the company’s feasibility. Effluent Water Treatment: Since the effluent water is just something the company is willing to acquire as a mean to have good public relations and to be able to contribute to the environment. It is just something which cannot bring company the profits, it would cost 6 million Euros if the facility equipment would be purchased now but later on it can be costly and government at times does affect the company’s investing powers. So it is better to buy this equipment before the government makes it a mandatory for the company to buy it. Conclusion: The ranking shown above is itself suggesting what should be done. According to the analysis, proposal 1, 3, 4, 5, & 6 should be given utmost importance as it is feasible for the company to get them done within the allocated budget, so Mr. Verdin should give them more importance and recommend them to the board. They can also make the current position of the company stable and perhaps make it more efficient. Other projects have their own importance but they are not triggering the initial need of the company which is stability. The mentioned proposals would make the base of the company’s structure sounder and so it can look forward for other proposals in the future time period with more ease.

An Extraordinary Touchdown Essays

An Extraordinary Touchdown Essays An Extraordinary Touchdown Essay An Extraordinary Touchdown Essay The fan essentially Lulls with a passion a passion at the end of the tied game Is kicked In the sacral. In this short story An Extraordinary Touchdown by Jorge lulls, satire Is used to prove American culture Is hypocritical. Moreover the characteristic of Ms. Hialeah is extremely hypocritical. For instance, the lady is being hypocritical because she acts like a kind person until she finds out the narrator is for the opposing team. This passage shows irony because she finds out the narrator is for opposing team. This passage shows irony because hen you need a philanthropist there is no one to help them then she suddenly appears. An example from the text is, well them, come with me. I have two of the best tickets and well watch the game together (P. 131) . This evidence is proof off hypocritical widow. On one hand she gives-but with another limb she kills. Obviously the widow is pretending to feel distraught for her husbands death; Irony Calla , she feels vengeful rather than San. This proves she feels accomplished in killing him. A specific example is, well anyway. Ay, it was in the sacral that day my Cubans was kicked on the day of one of these games (p. 131) . This evidence in An Extraordinary Touchdown proves the widow is hypocritical because she is telling him like if it was very bat what her husband pas true. On the other hand the widow feels she is right to kick her victim of the opposing team because he is like her husband and seeks revenge. Again this irony proves that the widow tri es to feel sad because her husband wasnt with her. This evidence shows that the widow doesnt care about who killed, she Just want to take revenge no mare who Is It. Timely in Jorge Laics short story An Extraordinary Touchdown uses more Irony that satire to prove America culture Is hypocritical. For example the widow acts Like she Is a good person, but at the end she commits the same crime to men who watch a football as her husband did. All this Is proving the story contains Irony because she does the exact same thing over and over ageing. All In all, Irony was very clear In An Extraordinary Touchdown. An Extraordinary Touchdown By Jeaneries A football game sometimes makes an extraordinary change in a fans life marks an issue. A fan way impose his position in a football game is kicked in the sacral, In An Extraordinary Touchdown by Jorge Alicia a philanthropist gives a ticket to a fan so Hialeah victim. The widow hates that the narrator for the opposing team like her husband and seeks revenge. The fan essentially Alicia with a passion a passion at the end of the tied game is kicked in the sacral. In this short story An Extraordinary Touchdown by Jorge Alicia, satire is used to prove American culture is hypocritical. Killing him. A specific example is, well anyway, it was in the sacral that day my isnt care about who killed, she Just want to take revenge no mare who is it. Ultimately in Jorge Laics short story An Extraordinary Touchdown uses more irony that satire to prove America culture is hypocritical. For example the widow acts like she is a good person, but at the end she commits the same crime to men who watch a football as her husband did. All this is proving the story contains irony because she does the exact same thing over and over ageing. All in all, irony was very clear in An Extraordinary Touchdown.

10 Basic Chemistry Facts You Should Know

10 Basic Chemistry Facts You Should Know There are certain facts that every chemistry buff should know - how many of these fun and interesting facts do you already have stored in your brain? Test Your Knowledge With These 10 Chemistry Facts Chemistry is the study of matter and energy and the interactions between them. It is a physical science that is closely related to physics, which often shares the same definition.Chemistry traces its roots back to the ancient study of alchemy. Chemistry and alchemy are separate now, though alchemy still is practiced today.All matter is made up of the chemical elements, which are distinguished from each other by the numbers of protons they possess.The chemical elements are organized in order of increasing atomic number into the periodic table. The first element in the periodic table is hydrogen.Each element in the periodic table has a one or two-letter symbol. The only letter in the English alphabet not used on the periodic table is J. The letter q only appears in the symbol for the placeholder name for element 114, ununquadium, which has the symbol Uuq. When element 114 is officially discovered, it will be given a new name.At room temperature, there are only two liquid elements. Thes e are bromine and mercury. The IUPAC name for water, H2O, is dihydrogen monoxide.Most elements are metals and most metals are silver-colored or gray. The only non-silver metals are gold and copper.The discoverer of an element may give it a name. There are elements named for people (Mendelevium, Einsteinium), places (Californium, Americium) and other things.Although you may consider gold to be rare, there is enough gold in the Earths crust to cover the land surface of the planet knee-deep.

Mississippians Were the Mound Builders in North America

Mississippians Were the Mound Builders in North America The Mississippian culture is what archaeologists call the pre-Columbian horticulturalists who lived in the midwestern and southeastern United States between about AD 1000-1550. Mississippian sites have been identified within the river valleys of nearly a third of what is today the United States, including an area centered in Illinois but found as far south as the Florida panhandle, west as Oklahoma, north as Minnesota, and east as Ohio. Mississippian Chronology 1539 - Hernando de Sotos expedition visits Mississippian polities from Florida to Texas1450-1539 - mound centers regroup, some develop paramount leaders1350-1450 - Cahokia abandoned, many other mound centers decrease in population1100-1350 - multiple mound centers arise radiating out from Cahokia1050-1100 - Cahokias Big Bang, population peaks at 10,000-15,000, colonization efforts begin in the north800-1050 - un-palisaded villages and intensification of maize exploitation, Cahokia population at about 1000 by AD 1000 Regional Cultures The term Mississippian is a broad umbrella term that includes several similar regional archaeological cultures. The southwestern portion of this huge area (Arkansas, Texas, Oklahoma and adjacent states) is known as Caddo; the Oneota is found in Iowa, Minnesota, Illinois and Wisconsin); Fort Ancient is the term referring to Mississippian-like towns and settlements in the Ohio River Valley of Kentucky, Ohio, and Indiana; and the Southeastern Ceremonial Complex includes the states of Alabama, Georgia, and Florida. At a minimum, all of these distinctive cultures shared cultural traits of mound construction, artifact forms, symbols, and stratified ranking. Mississippian cultural groups were independent chiefdoms which were primarily connected, at varying levels, by loosely organized trade systems and warfare. The groups shared a common ranked societal structure; a farming technology based on the three sisters of maize, beans, and squash; fortification ditches and palisades; large earthen flat-topped pyramids (called platform mounds); and a set of rituals and symbols referring to fertility, ancestor worship, astronomical observations, and war. Origins of the Mississippians The archaeological site of Cahokia is the largest of the Mississippian sites and arguably the main generator for most of the ideas that make up Mississippian culture. It was located in the segment of the Mississippi River Valley in the central United States known as the American Bottom. In this rich environment just east of the modern day city of St. Louis, Missouri, Cahokia rose to become an enormous urban settlement. It has by far the largest mound of any Mississippian site and held a population of between 10,000-15,000 at its heyday. Cahokias center called Monks Mound covers an area of five hectares (12 acres) at its base and stands over 30 meters (~100 feet) tall. The vast majority of Mississippian mounds in other places are no more than 3 m (10 ft) high. Because of Cahokias extraordinary size and early development, American archaeologist Timothy Pauketat has argued that Cahokia was the regional polity which provided the impetus for the incipient Mississippian civilization. Certainly, in terms of chronology, the habit of constructing mound centers began at Cahokia and then moved outward into the Mississippi Delta and Black Warrior valleys in Alabama, followed by centers in Tennessee and Georgia. That is not to say that Cahokia ruled these areas, or even had direct hands-on influence in their construction. One key identifying the independent rise of the Mississippian centers is the  multiplicity of languages that were used by the Mississippians. Seven distinct language families were used in the Southeast alone (Muskogean, Iroquoian, Catawban, Caddoan, Algonkian, Tunican, Timuacan), and many of the languages were mutually unintelligible. Despite this, most scholars support the centrality of Cahokia and suggest that the different Mississippian polities emerged as a  combination of a product of several intersecting local and external factors. What Connects the Cultures to Cahokia? Archaeologists have identified several traits connecting Cahokia to the vast number of other Mississippian chiefdoms. Most of those studies indicate that Cahokias influence varied over time and space. The only true colonies established identified to date include about a dozen sites such as Trempealeau and Aztalan in Wisconsin, beginning about 1100 AD. American archaeologist Rachel Briggs suggests that the Mississippian standard jar and its usefulness in converting maize into edible hominy was a common thread for Alabamas Black Warrior Valley, which saw Mississippian contact as early as 1120 AD. In Fort Ancient sites, which Mississippian immigrants reached in the late 1300s, there was no increased use of maize, but according to Americanist Robert Cook, a new form of leadership developed, associated with dog/wolf clans and cult practices. The pre-Mississippian Gulf Coast societies seem to have been a generator of artifacts and ideas shared by the Mississippians. Lightning whelks (Busycon sinistrum), a Gulf Coast marine shellfish with a left-handed spiral construction, have been found at Cahokia and other Mississippian sites. Many are reworked into the form of shell cups, gorgets, and masks, as well as marine shell bead making. Some shell effigies made from pottery have also been identified. American archaeologists Marquardt and Kozuch suggest that the whelks left-handed spiral may have represented a metaphor for the continuity and inevitability of birth, death, and rebirth. There is also some evidence that groups along central Gulf Coast made stepped pyramids before Cahokias rise (Pluckhahn and colleagues). Social Organization Scholars are divided on the political structures of the various communities. To some scholars, a centralized political economy with a paramount chief or leader appears to have been in effect at many of the societies where burials of elite persons have been identified. In this theory, political control likely developed over the restricted access to food storage, labor to build platform mounds, craft production of luxury items of copper and shell, and the funding of feasting and other rituals. Social structure within the groups was ranked, with at least two or more classes of people with different amounts of power in evidence. The second group of scholars is of the opinion that most Mississippian political organizations were decentralized, that there may have been ranked societies, but access to status and luxury goods was by no means as imbalanced as one would expect with a true hierarchical structure. These scholars support the notion of autonomous polities who were engaged in loose alliances and warfare relationships, led by chiefs who were at least partly controlled by councils and kin- or clan-based factions. The most likely scenario is that the amount of control held by elites in Mississippian societies varied considerably from region to region. Where the centralized model probably works best are in those regions with clearly evident mound centers such as Cahokia and Etowah in Georgia; decentralization was clearly in effect in the Carolina Piedmont and southern Appalachia visited by 16th-century European expeditions. Sources Alt S. 2012. Making Mississippian at Cahokia. In: Pauketat TR, editor. Oxford Handbook of North American Archaeology. Oxford: Oxford University Press. p 497-508.Bardolph D. 2014. Evaluating Cahokian Contact and Mississippian Identity Politics in the Late Prehistoric Central Illinois River Valley. American Antiquity 79(1):69-89.Briggs RV. 2017. The Civil Cooking Pot: Hominy and the Mississippian Standard Jar in the Black Warrior Valley, Alabama. American Antiquity 81(2):316-332.Cook R. 2012. Dogs of War: Potential Social Institutions of Conflict, Healing, and Death in a Fort Ancient Village. American Antiquity 77(3):498-523.Cook RA, and Price TD. 2015. Maize, mounds, and the movement of people: isotope analysis of a Mississippian/Fort Ancient region. Journal of Archaeological Science 61:112-128.Marquardt WH, and Kozuch L. 2016. The lightning whelk: An enduring icon of southeastern North American spirituality. Journal of Anthropological Archaeology 42:1-26.Pauketat TR, Alt SM, and Kruc hten JD. 2017. The Emerald Acropolis: elevating the moon and water in the rise of Cahokia. Antiquity 91(355):207-222. Pluckhahn TJ, Thompson VD, and Rink WJ. 2016. Evidence for Stepped Pyramids of Shell in the Woodland Period of Eastern North America. American Antiquity 81(2):345-363.Skousen BJ. 2012. Posts, places, ancestors, and worlds: dividual personhood in the American Bottom region. Southeastern Archaeology 31(1):57-69.Slater PA, Hedman KM, and Emerson TE. 2014. Immigrants at the Mississippian polity of Cahokia: strontium isotope evidence for population movement. Journal of Archaeological Science 44:117-127.

Colonies and Great Britain between 1763 and 1776 Article

Colonies and Great Britain between 1763 and 1776 - Article Example Ironically, even though there was political isolation between the colonies and Britain, a majority of the colonies remained loyal to Britain and the British Parliament was recognized as the only source of governmental authority. The close relations between Britain and the colonies led to economic prosperity for both Britain and America especially because all the colonies’ economies relied on the British trade; the colonies also relied on Britain for protection from their enemies. However, these relations gradually deteriorated with time between the period namely1763 to 1776 and eventually, a revolution was certain; this paper will analyze the breakdown of relations between the colonies and Great Britain between 1763 and 1776 that led to the American Revolution. The analysis will pay particular attention to all of the acts that Great Britain imposed upon the colonies that led to discontent among both â€Å"common† and â€Å"elite† Americans. ... All the lands that had been held by the French were ceded to the British through the Paris treaty of 1763, and Britain gained total control of the territory stretching from the East coast to Mississippi river. Events that took place in the aftermath are largely responsible for the drift in relations between the colonies and Britain; great dissatisfaction in the colonies after the war arose following these events and this eventually instigated the American Revolution. Prior to the American Revolution, an underlying philosophy that was gaining popularity in the colonies was the American Enlightenment; this philosophy played a critical role in arousing political awareness in the colonies that were initially content being under Britain. Some of the major ideological principles of American Enlightenment include concepts such as liberalism, republicanism, and fear of corruption; a majority of people in the colonies begun to accept these concepts and this was the beginning of a robust intel lectual environment. In this respect, the philosophy of American Enlightenment was very significant in paving the way for revolution; by embracing the values of American Enlightenment, a majority of people in the colonies acquired a new sense of political and social identity. One of the greatest proponents of American Enlightenment whose ideas on liberty greatly influenced the political thinking behind the revolution is John Locke; this scholar has been regarded as the mastermind of the American Revolution because his concepts of social contract, natural rights, and born free and equal have been very influential.  

Discuss Your Concerns About Delegation and Your Responsibility and Assignment

Discuss Your Concerns About Delegation and Your Responsibility and Liability Regarding Delegation - Assignment Example The charge nurse also provides information to physicians within the organization. A centralized structure has few sources of information and communication in its hierarchical system. The charge nurse has been mandated to provide information for physicians as well as clinical nurses (Yoder-Wise & Patricia, 2010). In a centralized structure, most decisions are made by the hospital chief executive or the head of the nursing home. The hospital has a hierarchical model of administration, and every worker has a clear definition of his/her duties and responsibilities. Information flow in the hospital follows a top-bottom structure, that is, from the top executive down to the clinical nurses (Marquis & Huston, 2006). One manager or head nurse can be in charge of different departments. Staff nurses are not included in major decision-making processes or the implementation process. It takes centralized structures a long period of time to respond to emergency activities due to high bureaucracy l evels in the hospital. In a decentralized structure, decisions are made at different organizational levels. Hospital workers are consulted before major decisions affecting their departments are made, and they are involved in the implementation process. ... rses in a decentralized organization are involved in decision-making processes, and this increases their job responsibilities, leading to job satisfaction. This improves staff nurses’ moral responsibilities and decision-making capabilities. Decentralization empowers staff nurses and physicians to formulate their unit level work plans, policies, and procedures. Middle level hospital managers are responsible for decision-making, and this improves their morale (Finkelmann, 2006). Information flows faster in a decentralized organization due to the reduced bureaucracy levels, which, in turn, are caused by the existence of informal communication networks. The head nurse or nursing director is relieved of some decision-making responsibilities and assumes a supervisory role. Middle managers’ other nurses experience professional growth due to increased responsibilities entrusted to them. They are in charge of goal evaluation, policy recommendation, institute work improvement, an d determining staff schedule. The expertise of staff nurses is utilized during decision-making and change implementation, which is a form of empowerment and encourages professional growth (Daly, Speedy, & Jackson, 2003). Centralized structures give nursing directors and top executives greater control over the organization, since they make major decisions in the hospital. The responsibilities of every manager in the organization are clearly defined, which provides high levels of accountability. Hospital employees have limited responsibilities, since they are not involved in decision-making activities and change implementation processes. Change implementation is the responsibility of a selected team of nurses, which gives them complete control and authority over the process. Information flow in the

Planning and visualization (civil engineering ) Assignment

Planning and visualization (civil engineering ) - Assignment Example developing a project using As Late as Possible (ALAP) method will make all the tasks critical tasks and hence include all tasks in the project’s critical path. In essence, this method implies that all tasks will be sent to start at a date that will not affect the dependent task but will also not leave any room for delays. For every task, the late start date is the last date the project is expected to be ready, less the duration the task is expected to complete in order to be ready. Resource leveling often involves consideration of predecessors and successors as well as a number of other constraints. Consequently, when unskilled resources are insufficient to allow start of task at its LST, a delay beyond LST may be warranted. This ensures that the existing resources are used within the task without the need for either over-allocation, or extra expenditure on unskilled labor. In essence, these delays will lead to outright extension of the project’s duration. However, where the last start date is calculated as the latest possible date for the task’s start where all its successors and predecessors are also started and ended of their last start and end dates, the project end date may remain unaltered. However, for fixed task duration, where a successor task experiences delay, the delay is fa ctored into a date in LST. Task scheduling involves resource leveling process which is helpful in resolution of the problem of resource over-allocation by delaying tasks until the assigned resources becomes available to work on it. In the absence of resource leveling, plan schedule is accomplished using information such as task plan dates, as well as constraints and dependencies of individual task items. Resource leveling introduces the question of resource availability in calculation of time. Organization benefits from avoidance of conflicts and untimely delivery. Consequently, resource leveling is a very important process. Over-allocation of resources is a major cause of

Drama Essay Example | Topics and Well Written Essays - 750 words - 1

Drama - Essay Example Amanda decides marriage is the only answer for Laura and forces Tom to find a beau for his sister. Unfortunately, the one he finds, while perfectly acceptable to both Laura and Amanda, is already engaged. This leaves Laura with a broken heart, symbolized by the broken unicorn Laura encourages him to keep as a souvenir. The play is a tragedy because Amanda, having had the opportunity to learn from her past, continues to live in a dream-world of her own creation, effectively crushing her children’s chances to create their own dreams. Amanda reveals her dreams in her expectations for her children. She continues to hold out hopes for a good marriage for her daughter in spite of her extreme shyness and poverty. This starts with her own recitation of the quality of her suitors, â€Å"My callers were gentlemen – all! Among my callers were some of the most prominent young planters of the Mississippi Delta – planters and sons of planters† (I, 148). Her expectations for her son are that he become like one of these old suitors in spite of his own youth and lack of education or social advancement. These expectations reveal that â€Å"Amanda lives in the past and imposes unrealistic rules of conduct upon her children† (Popkin, 1960, p. 46). Immediately upon Tom telling her that he has a friend coming over for dinner, Amanda already considers him her daughter’s future husband. Tom tries to reign her in by stating â€Å"Lots of fellows meet girls whom they don’t marry† (V, 184 ), but Amanda just tells him to â€Å"talk sensibly.† This emphasizes Amanda’s tendency to crush the realities of their situation and the ideas of her children beneath her own dreams and memories. Richard Vowles (1958) describes the play’s dreamlike qualities as another element intended to point out this oppression: â€Å"One scene dissolves into another. There is, indeed, almost a submarine quality about the play, the kind of poetic slow motion that

Health Care Reform Explained Coursework Example | Topics and Well Written Essays - 250 words

Health Care Reform Explained - Coursework Example This way, the government foresees the rise of insurance companies a feature that will enhance competition in the industry thereby improving the quality of the overages and the number of insured Americans. Exchange programs will enable citizens to change their insurance services providers in case they change location throughout the country. Furthermore, the law will discourage insurance companies from failing to insure children with preexisting medical conditions such as asthma among others (United States, 2011). Among the groups of people the act will affect are medical practitioners, employers and the government (Barr, 2011). Medical practitioners are likely to experience an increase in the number of patients. As such, the law promises to better their working condition and improve their pay thereby motivating them to work harder. Employers will have to insure their employees. Insurance is always a costly affair and most employers prefer it when their employees insure themselves. With the new law, the government will provide incentives and grants to insurance service providers and tax incentives to employers thereby ensuring that they benefit when they insure their employees. The federal government on the other hand will have to increase its expenditure in order to ensure the success of the law. United States. (2011).  The consequences of Obamacare: Impact on Medicaid and state health care reform : hearing before the Committee on Energy and Commerce, House of Representatives, One Hundred Twelfth Congress, first session, March 1, 2011. Washington: U.S.

Drama Essay Example | Topics and Well Written Essays - 750 words - 1

Drama - Essay Example Amanda decides marriage is the only answer for Laura and forces Tom to find a beau for his sister. Unfortunately, the one he finds, while perfectly acceptable to both Laura and Amanda, is already engaged. This leaves Laura with a broken heart, symbolized by the broken unicorn Laura encourages him to keep as a souvenir. The play is a tragedy because Amanda, having had the opportunity to learn from her past, continues to live in a dream-world of her own creation, effectively crushing her children’s chances to create their own dreams. Amanda reveals her dreams in her expectations for her children. She continues to hold out hopes for a good marriage for her daughter in spite of her extreme shyness and poverty. This starts with her own recitation of the quality of her suitors, â€Å"My callers were gentlemen – all! Among my callers were some of the most prominent young planters of the Mississippi Delta – planters and sons of planters† (I, 148). Her expectations for her son are that he become like one of these old suitors in spite of his own youth and lack of education or social advancement. These expectations reveal that â€Å"Amanda lives in the past and imposes unrealistic rules of conduct upon her children† (Popkin, 1960, p. 46). Immediately upon Tom telling her that he has a friend coming over for dinner, Amanda already considers him her daughter’s future husband. Tom tries to reign her in by stating â€Å"Lots of fellows meet girls whom they don’t marry† (V, 184 ), but Amanda just tells him to â€Å"talk sensibly.† This emphasizes Amanda’s tendency to crush the realities of their situation and the ideas of her children beneath her own dreams and memories. Richard Vowles (1958) describes the play’s dreamlike qualities as another element intended to point out this oppression: â€Å"One scene dissolves into another. There is, indeed, almost a submarine quality about the play, the kind of poetic slow motion that

A History of the Popes Essay Example | Topics and Well Written Essays - 250 words

A History of the Popes - Essay Example The church that was established at the site of the burial place of Peter seems to be insinuated in the film, â€Å"A History of the Popes, Saints and Sinners: Upon This Rock† as the fulfillment of the words of Jesus saying upon Peter, he will build his church. This seemed to have even been strengthened during the time of Pope Leo who very articulately explained the humaneness and divinity of Jesus, making people declare that Peter has spoken to him. The next episode of the film entitled â€Å"Between Two Empires† reflects the fight for power between the political and religious empires in Rome. The religious empire ruled by a pope, decides on what is to be rightfully implemented by the political empire headed by an emperor. However, absolute power has been quite coveted by emperors. On the contrary, popes did not like to give full authority to emperors. Therefore, a long history of contentions between the two empires has been documented. In addition, personal interests played a great role in the historical facts created by emperors and popes. Interestingly, it was not only the emperors who did not play fair for power. Instead, the popes also showed some vicious acts such as murder like the death of John VIII, Leo V and John

The Role of the Women in Greek Mythology Essay Example for Free

The Role of the Women in Greek Mythology Essay In the text Mythology by Edith Hamilton, women are portrayed as being property and objects. During this time women were seen to be not as good as men. They saw perfection in relationships between men and young male adults as the best relationships to have. However, homosexuality was frowned upon. Men were considered knowledgeable and educated, but women were seen as a burden placed on man by the Gods. When it came to women nothing was valuable about them but their beauty. When a woman was beautiful she was wanted by many men: a man would do almost anything to have the possession of a beautiful woman and have her as his property. It was as if a woman’s role was to only be a man’s beautiful possession and to procreate the lineage of a male or if he had a daughter, the means to secure power through marriage. Atalanta a character from the text Mythology, was a beautiful maiden who was the daughter of the king. When her father saw that he had been given a girl instead of a boy he was very bitter and disappointed, she was then left on a mountain side. From this, one can assume that men did not feel girls were worthy of being raised and taken care of in place of having boys. Instead of dying, she was taken care of by a she-bear, and she grew up to be a very fast, daring girl. Atalanta vowed to stay a virgin and would never get married. She was not interested in men except for as companions in hunting. However, many men found her to be beautiful and then became interested in marrying her. Because of this attention Atalanta then came up with a plan. Thus, Atalanta decided she would have all the suitors race her, and whoever won the race would be her husband. If the suitors in the race were lapped by Atalanta or they lost, then they would be killed. Even on such hard conditions many men took the chance of risking their lives just to marry her and have her as their wife. Although she out ran many men, men would still attempt this race for her hand in marriage. In other words men did not see women as being worth anything unless they were she beautiful, therefore making her a man’s prize possession. Furthermore, among the rest of the suitors was a man named Hippomenes who was favored by Aphrodite, the goddess of love. Aphrodite wanted to help Hippomenes and gave him three golden apples. He used these apples to make Atalanta stop running to see what he had dropped. By dropping these apples he had then gained the chance to catch up to her. After dropping all the apples, Hippomenes had won the race, and the two were married. The suitor went through so much to marry Atalanta that he did not even stop to think that he would not have been able to win this race if it was not for the help of a god or goddess. Therefore, after all he had done and risked to win this race, in the end, they both were turned into lions for an apparent affront to Zeus or Aphrodite (p. 251). In addition to the men dying to have possession of Atalanta, many men also fought and died for a woman named Helen. Helen was considered the most beautiful woman in all of Greece. Due to her beauty, Helen was then married to the King of Sparta. She served as the King’s beautiful prize and possession. Helens beauty was so overwhelming that Theseus and Paris kidnapped her from her husband Menelaus, and took her to Troy. Upset that his possession had been taken, the king then sent hundreds of his Greek soldiers into battle with Paris; Helen being the main reason for the war known as the â€Å"Trojan War†. These men put their lives on the line and the lives of many others just to have this one woman because of her beauty. This was not the case for just Helen, this had happened to another woman as well. There had also been a quarrel between Achilles and Agamemnon, while debating who would have possession of a woman named Chryseis. Chryseis was the daughter of Apollo’s priest; the Greek took her and gave her to Agamemnon. Because of this her father went to him to beg for his daughter back but Agamemnon did not want to let her go, the god Agamemnon remarks, â€Å"but if I lose her who was my prize of honor†¦I will have another in her stead† (p. 61). Many men felt as though they had to have the most beautiful women in Greece as their trophies. As a result, a large battle had been created between the Trojans and the Spartans all because of a woman they wanted. Helen sat in her castle while thousands of men fought and died for her, and no one felt that Helen was the to blame for what was happening. Greek men believed this is what men must fight for, â€Å"men must fight for such as she†¦ for her face was like to that of an immortal spirit†(p. 263),referring to her not as a person but as a prize or object. Because of Helen’s adored beauty there were deaths of many heroes, including the Achaeans, Achilles and Ajax, and the Trojans, Hector and Paris. They fought for Helen as if she was an object in which they had to have as their property. This also shows what role a woman’s beauty can have in a Greek man’s life. Just as Helen had captured the eyes of many men, resulting in them fighting over her pure beauty, another character named Hera takes advantage of what she could do with her looks. Hera was the wife and one of the three sisters of the god Zeus; she was the goddess of women and marriage. Hera uses her beauty to try and change the result of the war in her favor, â€Å"She went to her chamber and used every art she knew to make herself beautiful beyond compare†(p. 268),knowing that Zeus would not resist her lovely looks. Hera’s plan was to distract Zeus from watching the Trojans defeat the Spartans in the war. By distracting Zeus, the battle would then be under the Greeks control. From this, it is apparent that a woman could always catch a man with her beauty, no matter how intense or focused he would have been. It is evident that during this time the main role and terms that characterized a woman were her beauty, which made her a prize possession to any man, and the fact that she could bear children for her male counterpart. Anything that alluded to a female being smart or having talent and not being beautiful was negative in a Greek man’s mind. Atalanta’s father made it clear that he wanted nothing to do with taking care of a female; it was stated in the text â€Å"she was not worthy of being brought up†(p. 246), in place of him having a son born to him. Hippomenes showed that he would do just about anything to win Atalanta as his wife and trophy. Menelaus started a war because his most valuable possession, his beautiful wife, who had been taken away from him by another man who desired her just as much as he did. Also, Hera used her beauty to her advantage to distract her husband Zeus from helping the Trojans in the war. Through these examples one can argue that a women’s role in Greek mythology was simple and controlled by being beautiful and a man’s prize or possession. Because they found men to be superior over women, women were considered to be only good for their beauty and procreation for the male offspring.

Nationalism and the French Revolution

Nationalism and the French Revolution The French Revolution is synonymous with nationalism. In fact, there can be little doubt that the concept of a nationalist revolution was born from the discord that built up in and around the periphery of France during the 1780’s. There was, however, little cohesion or malice aforethought with regards to events that took place after the storming of the Bastille in 1789. Rather than being a planned experiment in nationalism, the French Revolution should instead be interpreted as the result of pent up forces and frustrated political ambitions that had been fermenting in France and throughout Europe for the previous one hundred years. The nationalism of the revolution era was thus rare; a total kind of nationalist ideology that in theory was concerned with furthering the ambitions of ‘la patrie’ (the nation) but which in reality was too dynamic for its own good. The various modes of political office that dominated France over the forthcoming decades were wholly unpre cedented and unable to be contained within the national borders of France alone. As Bouloiseau declares, â€Å"the regime’s intentions were pure, but it lacked the means to put them into practice.†[1] For the purpose of perspective, the following examination of the role that nationalism played in the French Revolution and Napoleonic Wars must adopt a chronological approach, attempting first to trace the genesis and subsequent evolution of the nationalist uprising before attempting to draw a definitive conclusion as to why the nature of the revolution was far too complex to be explained in simple ideological terms. First, however, a definition of nationalism within the specific historical context in which it was formed must be ascertained in order to establish a conceptual framework for the remainder of the discussion. Nationalism could not have emerged as a populist form of political ideology without there first having been the introduction of the paradigm of the ‘nation‑state’, which was first institutionalised after the Peace of Westphalia in 1648. France, Spain, Prussia, Switzerland, Holland and Sweden all signed treaties during the course of 1648 bringing to an end a variety of international conflicts that had beset the European continent for the previous eighty years. The treaty acknowledged the political legitimacy of states on the European mainland, giving rise in the process to the idea of international relations – the foundation of modern foreign policy. This was an important break with the past where relations between countries had been conducted via the historical continental monarchies and the ‘ancien regime’ that had governed feudal, pre‑industrial Europe for centuries. After 1648 the watershed notion had been implanted which suggested th at the rule of the old continental monarchies was coming to an end and that it would be the nation‑state that would become the determining factor in political affairs in Europe in the future. It is a significant point and one that should be borne in mind throughout the remainder of the discussion: without the Peace of Westphalia there could not have been a nationalist revolution, neither in France or anywhere else. Before it, it is difficult to conceive of nationalism in the modern form that is talked of today. The revolution itself was the result of a century of frustration that had built up around the inability to turn this new concept of the nation‑state into a political reality. For instance, despite the increasing urbanisation and industrialisation of the country the monarchy, nobility, aristocracy and the landowners continued to economically and politically dominate France throughout the opening decades of the eighteenth century. Moreover, as was the case with the last days of the Roman Empire, the behaviour of the traditional elite in France appeared to get more lavish and decadent with each passing year so that, by July 1789, France was absolutely ripe to experience what Marxists would understand as a ‘revolution from below’. The intellectuals and the bourgeoisie were able to use a variety of oratorical and politically inflammatory means of inciting the disaffected French masses into open rebellion at this time. One of these means was nationalism. By constantly c laiming that the monarchy and the nobility were destroying the cultural fabric of France, the leaders of the revolution (bourgeois men such as Maximilian Robespierre) were able to quickly turn a large‑scale riot into a wholesale nationalist revolution. In this sense, the dictatorship of Robespierre and The Terror that took effect from July 1793 to July 1794 should be seen as marking the birth of political modernity. â€Å"Robespierre is not so much the heir of Enlightenment as the product of the new system called Jacobinism, the beginning of modern politics.†[2] Modern politics in this instance is a pseudonym for nationalism, which after the French Revolution became the defining concept in European politics until the end of World War Two and the destruction of the Nazi State in 1945. Indeed, the link between the revolution, nationalism and what the twentieth century would come to understand as fascism must at this point be underscored. Fascism, much like the political dictators of the French Revolution, was only able to come to power via a protracted period of liberal decadence having taken place beforehand. Thus in much the same way as the leaders of the French Revolution right wing fascist leaders used nationalism as a means of highlighting the need to undergo a revolutionary national re‑birth; to attempt to form a phoenix from what they perceived as the ashes of political ineptitude and cultural decadence. â€Å"Fascism is a genus of political ideology whose mythic core in its various permutations is a palingenetic form of populist ultra-nationalism.†[3] The association with fascism is also useful for the way in which it spreads light on how the revolution was unable to be contained with the sovereign national borders of France alone. Like Nazism, nationalism in the context of the French Revolution was a highly unstable ideological solution to a long-term socio‑political problem. The revolution likewise required an external enemy in order to maintain popular support and political legitimacy. Thus, war became the lifeblood of the revolution as, during the course of the 1790’s the leaders of the French Revolution decided that it was no longer enough to have successfully removed from power the former political elite from France; rather, an expansion of the ideology and the means of putting that ideology into practice abroad became the raison d’à ªtre of the regime. â€Å"During the 1790’s the policies pursued by France undoubtedly contributed to mass political mobilisation elsewhere in Europe.†[4] The Napoleonic Wars which followed should be seen as the wars of nationalism which raged across the European continent over the following two decades. Yet there was a tangible sense of a faà §ade appearing whereby the French claimed to be conquering foreign territory in order to transfer the libertarian, enlightened principles of the revolution to lands that had hitherto not been afforded such a valuable political and social insight when in fact the struggles that Napoleon embarked upon across the continent were simply a means of affirming the French nationalists’ belief that they alone were the superior European race. Nowhere is this better illustrated than in the invasion of Russia – again a move that strikes immediate comparisons with Hitler and Nazi Germany. By crossing the Urals and moving into the realms of Russian authority, Napoleon finally discarded the mask of the revolution that he had so far been sporting. In no way could the take over of Russia be seen as anything other than the expression of nationalism over political theory. Russia at the time was still an almost entirely feudal country with no industrialisation to speak of even in the major towns and cities such as St. Petersburg. In addition, there was no sophisticated social class system to speak of which could have proved to be a launch pad for a nationalist revolution taking place in Russia on anything like the same scale that had happened in France. Therefore, the invasion was, in the final analysis, simply due to the will of Napoleon and the nationalistic French to increase the revolutionary empire by overcoming the historical pariah of European politics. Furthermore, just like all the other nationalist leaders who went before and came after him, Napoleon was ultimately proved to be incorrect: nationalism (as manifested by the Tsar and the Russian civilian population) was a force that was just as capable of defending a sovereign border territory as it was of invading and con quering it. Nationalism was clearly a double‑edged sword so far as France and Napoleon were concerned. Essentially, the more land the French army seized, the more the Prussians and the English revelled in their own forms of nationalism which were ignited in the first place by French aggression and sustained by the military ambitions of its dictatorial leader. It remains within the realms of conjecture as to whether or not the British Empire would have been established as rapidly and successfully as it was without the experience of the Napoleonic Wars to both inspire as well as crystallise it. There can be little doubt that the rivalry of the two (which had been meted out in the colonial wars that took place at the same time in North America and Canada) had been the result of a growing sense of tension due to the nascent nationalism of both countries. The French Revolution proved to be the catalyst behind the ultimate expression of this nationalistic warfare between the United Kingdom and France – a potent political concoction whose reside is still very much in evidence in the modern era. Mention at this point must be made of the ideological and philosophical impetus behind the French Revolution in order to manufacture an argument against the idea that the uprising was solely the revolt of nationalistic fervour, which it clearly was not. No seizure of power by a people over a ruling government can be anything other than the combination of a number of highly complex social, cultural, economic and political processes. The build up to the storming of the Bastille has been described as the golden age of Enlightenment – an epoch that oversaw the signing of the Declaration of the Rights of Man in America (July 1776), which signalled the notion of all men being born equal and of human beings having been born with certain rights that must be upheld by national and international law. This vision of liberalism that was sweeping across the early modern western world was not initially a vision that was inspired solely by nationalism. Certainly in the United States it is not possible to speak of a nationalist revolution simply because the thirteen colonies at that time consisted of such a mixture of European immigrants as to make the concept of a nation‑state wholly inadequate for the newly conceived ‘Americans.’ The ideal was, rather, a child of ideological and philosophical writings that emanated predominantly from France via contemporary cultural commentators such as Rousseau an d Voltaire. Again, these ideals did not accentuate the nationalism inherent within Enlightenment. Instead they promulgated an essentially socialist view of a new European order that was designed upon a kind of meritocracy rather than values pertaining to inheritance; where ability was seen as more important than historical connection. â€Å"Anyone who excels in something is always sure to be sought after, opportunities will present themselves and merit will do the rest.†[5] This inexorably socialist, libertarian seed that was first planted in what would become the French Revolution is a vital tool for understanding how nationalism alone cannot be seen as responsible for the events of 1789 and the ensuing wars which followed. The ideological impetus behind the revolution was one that genuinely envisaged a utopian new world order that would not be dictated by corrupt and inadequate people the likes of which had conspired to ruin France since the Middle Ages. The reasons as to why this ideal of a revolution from below turned into a large scale international war is entirely due to the make up of mankind, which is especially inclined to be corrupted by power and to look towards routes of making profit out of the conquer and subjugation of alien races. The point has been made before and it must be made again: this kind of overt nationalism that took control of France during the late eighteen and early nineteenth century was the driving force behind all interc ontinental relations over the following one hundred and fifty years. The French Revolution thus oversaw the beginnings of the reign of realpolitik when military might became the only means of maintaining dominance in a Europe increasingly influenced by cultural intolerance and overt political nationalism. Conclusion â€Å"1789 meant a revolution in ideas, in institutions and individual opportunities, which a quarter of a century of upheaval and war made irreversible.†[6] As the above quotation suggests, the revolution that took France by storm during the final years of the eighteenth century was an extremely potent political process that seemed to gather intensity as the success first of the bourgeois dictatorship of The Terror and second of the military dictatorship of Napoleon cemented the ideals of the Enlightenment upon the European mainland. However, although this process might have began as an expression of egalitarian views pertaining to the freedom of all men, the reality of the revolution was one that spoke volumes about the essentially violent nature of the human condition and the extent of the socio‑political frustrations that had been steadily rising since the middle of the previous century. The greatest beneficiary of this volatile mixture was without doubt nationalism – the only ideological force that was able to hold together the disparate aims and ideals that conspired to make up the French Revolution. Nationalism and th e defence of la patrie were used as rallying cries by the petty bourgeoisie, the revolutionary instigators of the Terror and the imperial machinations of the Napoleonic war machine. To what extent these people were successful in their aims of inciting a nationalist revolution remains an issue that still resides predominantly within the realms of conjecture. There certainly appears to be a major schism between the nationalism that gripped the streets of Paris and the other chief urban centres of France and the relative tranquillity of the rural areas of the country that largely retained their bonds both to the nobility and to the ancien regime in the years that immediately followed the revolution[7]. In the final analysis, the concept of la patrie meant very little to the uneducated proletariat working on the rural estates in the agrarian parts of the country where economic necessity took precedence over revolutionary rhetoric and nationalistic uprisings. This then suggests that nationalism is inexorably tied to industrialisation, urbanisation and the ability to wage mobile industrial warfare across a large land mass. This is exactly what happened one hundred and fifty years after the defeat of Napoleon at Waterloo when the distorted vision of nationalism that inspired the French Revolution came back to haunt Europe and the world on an unimaginable scale. BIBLIOGRAPHY Andress, D. (2005) The Terror: Civil War in the French Revolution London: Little, Brown Co. Bouloiseau, M. (1983) (translated by J. Mandelbaum), The Jacobin Republic, 1792‑1794 Cambridge: Cambridge University Press Dann, O. and Dinwiddy, J.R. (1988) Nationalism in the Age of the French Revolution London: Continuum Furet, F. (1981) (translated by E. Forster), Interpreting the French Revolution Cambridge: Cambridge University Press Griffin, R. (1991) The Nature of Fascism London: Pinter Merriman, J. (2004) A History of Modern Europe Volume 2: From the French Revolution to the Present London: W.W. Norton Co. Pilbeam, P.M. (1995) Republicanism in Nineteenth Century France, 1814-1871 Basingstoke: Macmillan Rousseau, J-J (1971) (introduction and translated by J.M. Cohen) The Confessions London: Penguin Voltaire (1964) (introduction and translated by J. Butt) Zandig London: Penguin Zeldin, T. (1980) France 1848-1945: Intellect and Pride Oxford: Oxford University Press Selected Articles Biddis, M. (October 1994) Nationalism and the Moulding of Europe, in, Journal of the Historical Association, Volume 79, No. 257 London: Blackwell Footnotes [1] Bouloiseau, M. (1983) (translated by J. Mandelbaum), The Jacobin Republic, 1792‑1794 Cambridge: Cambridge University Press, pp.227‑8 [2] Furet, F. (1981) (translated by E. Forster), Interpreting the French Revolution Cambridge: Cambridge University Press, p.204 [3] Griffin, R. (1991) The Nature of Fascism London: Pinter, p.26 [4] Biddis, M. (October 1994) Nationalism and the Moulding of Europe, in, Journal of the Historical Association, Volume 79, No. 257 London: Blackwell, p.416 [5] Rousseau, J-J (1971) (introduction and translated by J.M. Cohen), The Confessions London: Penguin, p.271 [6] Pilbeam, P.M. (1995) Republicanism in Nineteenth Century France, 1814-1871 Basingstoke: Macmillan, p.267 [7] Zeldin, T. (1980) France 1848-1945: Intellect and Pride Oxford: Oxford University Press, pp.2-5

Fleeting Satisfaction in Madame Bovary Essay -- Madame Bovary Essays

Fleeting Satisfaction in Madame Bovary      Ã‚   The desire to have romance, rapture, and passion can often times be fleeting and momentary where as the foundation of true love and commitment generally stands solid throughout many trials. In Madame Bovary (1857), a novel written by Gustave Flaubert, the main character of the story, Emma Bovary, finds both passion and commitment in different facets yet she chooses to yield herself to the desires of her heart and seek out passion in other men instead of staying in the comfort of commitment offered to her by her husband.    Emma is first introduced in the story when her ailing father needs tending from a local physician. The doctor is Charles Bovary, whom Emma will later marry. Charles is married at the time he first visits Emma's father. However, Charles wife is old and frail and passes away shortly after he meets Emma. Charles then marries Emma and they move to a small town in France named Yohnville, where Charles sets up his practice. Early in their marriage, Charles takes Emma to a party held by the Secretary of State of France in a large chà ¢teau. After a small taste of royalty, Emma is enamored with the romantic feel of living a royal life. She begins feeling unhappy with her marriage, complaining her husband is boring and dull compared to some of the men she had met at the party. She soon seeks out companionship with other men and eventually becomes two different men's mistress. They, however, tire of her romantic ideas and leave her. Throughout her marriage to Charles, and the diff erent relationships she has, all Emma can see is hopelessness and despair, so she eventually eats poison and dies, leaving her husband and her young daughter, Berthe. ... ...irs (441). Though she may not have realized it, Emma's actions affected many more people than just herself.    All Emma Bovary wanted in her life was to be loved with a passionate love, and she eventually was both loved with commitment and loved with passion, but neither of those satisfied her longings. She compromised her standards for the one thing she desired most and eventually paid the ultimate consequence with her life. The need to feel passion and romance is not nearly worth the price of a human being's life. Madame Bovary truly discovered that the desire to have romance, rapture, and passion is often times a fleeting satisfaction whereas the foundation of true love and commitment stands solid throughout many trials.    Work Cited Flaubert, Gustave. The World's Great Classics: Madame Bovary. New York: Grolier Incorporated. 1968.   

Om 10 Decision of Hard Rock Essay

1.From your knowledge of restaurant, from the video, from the Global Company Profile that opens this chapter, and from the case itself. Identify how each of the 10 decisions of operations management is applied at Hard Rock Cafe? 1) Design of goods and service Hard Rock Cafe us famous for foods from classic American -burgers and chicken wings- . So they try to be good in service to customers and always modifying the menu. The experience concept is to provide not only a custom meal from the menu, but dining event that include a unique visual and sound experience not duplicated anywhere in the world. 2) Managing quality Hard Rock Cafe serve over 3,500 meals of each day. The Cafe employs about 400 people, therefore they usually have base on how to manage with their employs to get efficiency because concept of Hard Rock ,who want to work in here are not only competent in their job skills ,they should also have passionate about music and have engaging. 3.) Process and Capacity Hard Rock Cafe spend millions of each years to purchase new music,souvenirs come from legends of rock -mainly from Elvis – Each Hard Rock Cafe and Restaurant is different design menu that depends on culture & country. Hard Rock Cafe works to create product in an efficient , manner, analyzing them for cost , quantity and labor requirement 4) Location strategy Hard Rock Cafe has always catered largely to tourist in recent years. The tourist seeking to find a special and memorable time . Their largest restaurant and one the biggest restaurant in the world is located in Orlando , Florida. 5) Layout Strategy Concept of Hard Rock Cafe stands out the crowded restaurant is their layout just looking their big guitar outside. The wall is being slapped with lots of memorabilia : guitars ,drums , shirts , pants , shoes, scarves , hand  written come from music brand or legendary musician , such as Elvis , John Lennon . So that Hard Rock seems to be â€Å"Live† museum 6) Human resource and job design Hard Rock has an employs Bill of rights , outstanding pay , benefit and promotion that helps employee self-motivated individual .They also have policy hiring the best quantity not just best available. Human resource can be expensive , different to archive and hard to sustain but in Hard Rock Cafe with in practice training and treat employee as you need individuality that not only good for business but also have definitely â€Å"Rock† 7) Supple chain management Hard Rock has been explored new global resource to achieve maximum profitable via supply chain. Be aware the most advantage of outsourcing is cost saving and improve services level. Hard Rock has selected USCO logistic. 8) Inventory , Material requirement planing , and JIT Inventory is one of the most expensive assets of many companies and Hard Rock is not exclusive and also has invested 40 million dollars in one of world’s largest collection of rock-and – roll memorabilia inventory. â€Å"The objective of inventory †-management is to strike a balance between inventory investment and customer service and using effectively software such as Excel OM . Hard Rock has done a great of cataloging every single item. 9) Intermediate and short-term scheduling Hard Rock Cafe is using a lot of forecasting technique such as moving average weighted moving average , exponential smoothing and regression. Analysis that helps manager to see the impact on demand of other menu items if price of one item is changed. 10) Maintenance Hard Rock Cafe got the goal maintenance when they succeed to maintain the capability of system over 52 countries ad keeping a system’s equipment is working order in 163 cafes around the world.

Hottie Hawgs Bbq Case Study

Hottie Hawg’s Smokin’ BBQ Case Study Team 16 Strengths: * NASCAR Partnership * Excellent food * Differentiated brand * Creativity of owners * Excellent marketing * Low infrastructure costs * Mobile restaurant * Little brand competition * Service flexibility * Proprietary recipes * Community support/interests * Professional marketing image Weaknesses: * Lack of cash flow * Leadership working for two companies * Loss of founder means all lies on Vaughn * High travel costs for events outside of Atlanta * Licensing decision reduces the opportunity of franchise income * Limited distribution capabilities Expansion is expensive * Non-centralized staff * Lack of business credit * Limited menu * Use of ACT funds to finance HHBBQ operations pierces the corporate veil. * Limited catering experience Opportunities: * Aramark/Pepsi Center opportunity * NASCAR as growth partner * Growth within Atlanta * Brand awareness through additional licensing and potential franchising * Merchandi se sales * Brick-and-mortar Flagship locations * Popularity of Food Trucks Threats: * Hooters Restaurants * Other barbecue restaurants * Customer reluctance to patronize a polarizing brand * Loss of trade-secret information Legal costs * Economic downturn/slow economic growth * Rising fuel and transportation costs * Pitmasters BBQ uses similar logo and brand image: 1. If you were in Kyle Vaughn’s position, which strategic option would you take? Explain your reasoning. Hottie Hawg’s Smokin BBQ was presented with an opportunity for tremendous growth early on in the life of the company that would test the limits of HHBBQ’s ability to raise capital, produce the quantity of food required and maintain the quality of the product while protecting the brand name and mark they had worked to cultivate.The Aramark/Pepsi Center contract would guarantee HHBBQ at least 100 events, projected at 16,000 people per event, and make HHBBQ the exclusive BBQ vendor for the arena. We b elieve of the two strategy alternatives HHBBQ had, the correct choice would be to pursue the Aramark contract. As a company that is looking to expand, passing up an opportunity of this magnitude might not occur again. Either of these two strategies are viable and possess pros and cons, but pursuing the Aramark contract would grant HHBBQ more potential rewards than passing.HHBBQ has already worked with one professional sport in NASCAR and the opportunity to serve customers of the NBA and NHL are markets that are too valuable to pass on. Once the decision to accept the Pepsi Center deal is made, HHBBQ will face more decisions on how best to handle supplying the needed food for the events. HHBBQ would have to re-locate the â€Å"18 Squeeler†, an open-air smoker on wheels, to Denver to prepare the BBQ or rent a local kitchen until a permanent commissary was set up.HHBBQ faced legitimate concerns regarding the ability of the Squeeler to meet the high food demand of the Pepsi Cente r and whether the legal costs, potential loss of food quality and possibility of compromising the brand image when dealing with a rented kitchen would make the deal not profitable. From the case study, the first 18 Squeeler was available one week after the initial conversation between Vaughn and Rybka. To meet the demand of the Pepsi Arena, HHBBQ should purchase an additional Squeeler so the food quantity and quality are not compromised.Once cash flow has begun and enough capital is raised to open a Denver commissary, the two Squeelers would be freed up to once again to perform at local events within the community and allow one Squeeler to return to Atlanta to service the home market. These are challenges that service firms face when attempting to match their products to the needs of their target markets (Ferrell & Hartline, 197). HHBBQ will experience on the job training while learning how to best forecast the correct amount of food needed to serve the arena and the number of new e mployees to hire and train to accommodate the number of visitors to the arena.Because most services are dependent upon people (employees, customers), HHBBQ must avoid past mistakes in variations in quality and inconsistency such as overstaffing, food waste, and less than ideal image promotion (Ferrell & Hartline, 198) to maintain high service quality and profitability. Although service quality is a subjective phenomenon (Ferrell & Hartline, 198),   this particular marketplace would not allow for service customization but allow HHBBQ to focus on food quality and speed of service to meet their customers’ needs. . Comment on the decision to license the Hottie Hawg’s brand rather than enter into a franchise agreement with Seymour. In the company’s situation, is it better to promote easier expansion through franchising or maintain tight control over brand image through licensing? Explain. At this early stage in Hottie Hawg’s Smokin’ BBQ’s histo ry, it is important to cultivate the brand image carefully and with almost obsessive attention to detail.The offering of tasty barbecue served by attractive women in a fun and laid-back environment is in its introductory stage (Ferrell & Hartline, 217), and will soon move into the growth stage if all goes well. Hottie’s must work to grow and build brand equity and establish a differential advantage in the market. This is done through careful management of the product and brand over this time. Public relations, advertising and incentives are critical at this stage in the brands life, as it sets the tone for the growth and maturity stage.Will this be just another barbecue joint or will Hottie’s stand out among a sea of ribs and wings? Rybka initially envisioned a brand so â€Å"extreme and offensive (as) to purposely alienate a large portion of the population† (Ferrell & Hartline, 519)   Allowing a franchisee to potentially dilute this brand is a risk they shoul d not be willing to take. The branding strategy employed by HHBBQ depends on the extreme offensiveness they are building, and a franchisee that doesn’t have the same â€Å"tough guts† that Vaughn and Rybka have may not be capable of sticking to their vision.Vaughn has done an excellent job thus far in developing a different style of BBQ restaurant in the southeast, and should protect the emerging brand image fiercely in order to maintain and develop according to the company’s vision. A license agreement, where complete control can be exercised over the quality of the food, the brand image, logos and marketing materials allows Vaughn to control the direction of the company, while realizing income from licensed sales.The brand is the most valuable asset to this emerging company; in fact, the brands image was â€Å"the cornerstone of the company’s success thus far† according to Lee, and therefore, should remain the top priority at this stage in the ga me (Ferrell & Hartlien, 526). It should also be noted that by licensing the product rather than franchising, HHBBQ has been able to avoid many unnecessary expenditures that go along with franchising. Had they sold Seymour a franchise, they may have had to invest more in him in terms of training, product knowledge, and other resources that HHBBQ cannot spare at the current time.Licensing provided Seymour an avenue to invest without much overhead expense, and still provided HHBBQ with licensing revenue and fees. 3. Assume that Hottie Hawg’s is successful with the Aramark/Pepsi Center opportunity. What should Vaughn’s next move be to continue that growth and success? Vaughn’s efforts, with the success of the Aramark/Pepsi venture will have resulted in the beginning of the growth stage of HHBBQ BBQ. This continuing growth stage has happened because sales increases will have been occurring rapidly due to the appeal of the product (Ferrell & Hartline, 219).Additionall y, Hottie Hawg’s BBQ will want to 1. â€Å"Establish a strong and defensible market position† and 2. Earn profit to repay debts as well as enough profit to justify moving forward with the business (Ferrell & Hartline, 219). In order to do this, Vaughn’s next moves should be to pursue one flagship brick & mortar location, more   18 squeelers to expand the reach of the product line, look for more venue arrangements that could be profitable, potentially pursue venture capital, and pursue more licensing agreements. Pursuing a flagship brick & mortar restaurant should be an important next step for Vaughn.Up to this point, Vaughn has not built a brick & mortar location because traditional storefronts require heavy upfront investment costs (Ferrell & Hartline, 521). However, with the cash flow that a successful Aramark/Pepsi Center opportunity will bring, it will be the right time to invest in a flagship location. A major benefit to creating a flagship store front in Atlanta, GA will be that HHBBQ will be able to finally focus some resources on the opportunities in Atlanta for local catering parties and events in this major metropolitan area (Ferrell & Hartline522).This will create more cash flow for the company, and the increased presence in the Atlanta metropolitan area should help to strengthen the position of the company by fulfilling the event catering need that has not been met there as of yet (Ferrell & Hartline, 213). Purchasing more 18 squeelers to increase the reach of the product line should be a next step for Vaughn. The 18 squeeler was one of the first pieces of equipment bought by Rybka and has proven to be invaluable (Ferrell & Hartline, 519).This smoker allows HHBBQ to reach out to people over a wide geographic area, resulting in increased brand awareness which helps build more brand equity (Ferrell & Hartline, 205). Investing in more 18 squeelers will allow HHBBQ to continue expanding the awareness of its high quality product, which will help set up future associations and increased cash flow. In fact, the food truck industry, of which HHBBQ’s squeeler would be considered part, is growing at a rate of 18. % in North Florida which shows that there are still incredible growth opportunities in this arena, although competition is increasing as well (Haughney, 2). Vaughn should also look for more venue arrangements. These arrangements are great opportunities because they offer tremendous upside potential through solid revenues, profits, and exposure (Ferrell & Hartline, 525). Partnering with major arenas such as the Pepsi Center is ideal because massive amounts of people will see and try the product and take that favorable opinion about the brand home with them.HHBBQ is poised to increase cash flow considerably if they can establish similar arrangements with some of the NASCAR events that they are already affiliated with, other popular arenas such as the Amway Center in Orlando, FL, Turner Field in Atla nta, GA, or busy venues such as major zoos, amusement parks, or even in airports. Venture Capital is another way for HHBBQ may be able to help fund growth after the successful Pepsi Center opportunity. Selling a minority stake of the company for cash may be a very smart move in order to fund future growth.HHBBQ will have enough viability now that there will certainly be interested parties. Venture Capital firms, such as Seed Capital, which provides investment in new start-ups, exist to make a return on their investment (Haughney, 3). HHBBQ could fund major expansion with a large influx of cash, as well as hire more support staff to handle the increased demand for product. Increasing the amount of licensing agreements for HHBBQ is also a smart move. Licensing agreements allow HHBBQ to receive substantial cash flow while allowing the company to maintain quality control over both brand and product (Ferrell & Hartline, 524).These controls are still very important, because HHBBQ’s brand image and great tasting food help set the company apart from competitors. Additionally, HHBBQ currently only has a licensing agreement in the Denver, CO area which means that an incredible growth opportunity exists here. Adding a few other major markets would be a wise move to ensure viable cash flows for HHBBQ. 4. If the Aramark/Pepsi Center opportunity turns out to be unsuccessful, what should Vaughn do to ensure the ongoing viability of Hottie Hawgs?If the Aramark/Pepsi decision proves unsuccessful, then Hottie Hawgs would have the opportunity to focus on other investment opportunities. As they do not have an excess of cash flow, it is our belief that Hottie Hawgs would initially benefit from raising capital. This time would also allow the fledgling company to build experience, maturity, and further develop within the growth stage, while having the additional financial flexibility that would come with more capital. Once Hottie Hawgs has raised ample capital, they would the n be able to focus on licensing/franchising, and more â€Å"Squeelers†.This capital would also allow Hottie Hawgs to consider the possibility of a brick and mortar restaurant. Hottie Hawgs has already established that they can attain profitability with the â€Å"Squeelers† once they verify the proper amount of food necessary. So the investment or licensing in additional â€Å"Squeelers† units would allow them to effectively manage the company’s growth. If the decision were to prove unsuccessful, Hottie Hawgs could also take that opportunity to move their operations back to closer to their home base. Atlanta, which has a population of over four million, would be a prime location for Hottie Hawgs to grow.Atlanta, which is a major metropolitan market, hosts NASCAR, MLB, NFL, and NBA, all of which could be potential events or venues where Hottie Hawgs could find success. This would also allow Hottie Hawgs to continue to attend successfully proven events, in t heir proximity, like the Billfish Tournament in Panama City. As noted in the case, Eric Rybka’s initial approach for Hottie Hawg’s branding was to, â€Å"create enough negative publicity to make the brand infamous, and then slowly morph the brand enough to be mainstream†. To ensure viability, Hottie Hawgs can take this unsuccessful decision and turn it an opportunity.They would now have the ability to change their brand to a more mainstream and socially acceptable brand. As we know from our text, a brand is a combination of the company’s name, symbol, and design. Taking an opportunity to refine these would fit well into Eric Rybka’s initial intent and direction of the company. This unsuccessful decision can also be turned into an opportunity for Hottie Hawgs to consider improvements or revisions of existing products. As noted in our text, these improvements or revisions can create a â€Å"greater perceived value† for the customer.In these ch allenging economic times, Hottie Hawgs could also consider cost reduction strategies. As noted in our text, cost reduction strategies would allow Hottie Hawgs to maintain a level of performance, but do so, â€Å"at a lower price†. This would allow Hottie Hawgs to appeal to the most cost conscious customers, but maintain the level of performance that has brought them initial success. This strategy could be achieved by considering lower cost meat providers, lower priced ingredients, or reducing costs in other facets of the restaurant, such as plates, utensils, cups, or napkins.Hottie Hawgs could also consider a co-branding strategy. Hottie Hawgs could contract and have Coke and Hottie Hawgs brand marks on their cups. They could also co-brand with locally prevalent companies to put their advertising on Hottie Hawgs to-go bags or boxes, along with Hottie Hawgs brand marks. Overall, it is our determination that if the Aramark/Pepsi decision proves to be unsuccessful, Hottie Hawgs still has a multitude of opportunities to maintain viability. Hottie Hawgs can consider licensing/franchising opportunities.They can make a decision to raise capital to obtain more Squeelers. They can consider other venues, like Atlanta, with the reasons that we noted above. Lastly, they can consider reconfiguring some of their strategies, utilizing concepts from the text, that would allow them to refine some of their strategies in an effort to maximize the fulfillment of the customer’s needs, while attracting a greater customer base. Even if the Aramark/Pepsi decision is unsuccessful, that does not mean that Hottie Hawgs is void of alternatives that can allow them to maintain viability and rofitability. O. C. Ferrell & Michael D. Hartline: â€Å"Marketing Strategy, Fifth Edition†    2011 Haughney, Kathleen. â€Å"Keep On (Food) Trucking. †   850businessmagazine. com. 850 Business Magazine. Web. 02 March   2013. http://www. 850businessmagazine. com/index. php? option=com_content&view=article&id=601%3Akeep-on-food-trucking&catid=64%3Aq-and-a&Itemid=1 Couret, Jacques. ‘ARC: Metro Atlanta Population Hits 4. 17 Million† bizjournals. com. Web. August 09, 2012 http://www. bizjournals. com/atlanta/news/2012/08/09/arc-metro-atlanta-population-hits. html? page=all